Real Estate Agency Relying Solely on Google Search Ads

Industry: Real Estate (Luxury Villas in Dubai)
Goal: Generate high-net-worth (HNW) buyer leads for premium properties.
 

Mistakes:

 Ignoring Visual Appeal: Used only Google Search Ads with text-heavy content instead of leveraging Meta (Facebook/Instagram) and YouTube for virtual tours.

Broad Keywords: Targeted expensive and generic terms like "buy villa in Dubai" instead of long-tail keywords like "beachfront luxury villa with private pool in Palm Jumeirah."

No Retargeting Strategy: Failed to re-engage website visitors through Google Display Network (GDN) or Meta retargeting ads.
 

Results:

 CTR: 1.2% (below real estate industry avg. of 2.5%).
  CPL: $450 (double the target cost per lead).
  Lead Quality: 70% inquiries from tourists or unqualified buyers.
 

Lesson:

Real estate marketing requires high-quality visuals, video tours, and retargeting to nurture leads. Meta Ads, YouTube, and Google Display work better for high-end real estate branding than just Google Search Ads.