Local Hotel / Restaurant Using Programmatic Ads for Foot/Room Booking Traffic

Industry: Food & Beverage (Fine Dining in Karachi)

Goal: Increase weekday dine-in customers.

 

Mistakes:
Overcomplication: Used programmatic DSPs for hyper-local targeting instead of simple Google Local Search Ads or Meta geo-targeting.

Irrelevant Placements: Ads displayed on unrelated global sites (e.g., tech blogs) due to poor contextual targeting.

No Geofencing: Failed to target users within 5 km of the restaurant.

Results:

CTR: 0.2% (90% impressions wasted outside Karachi).

CPL: 150 ( for a 150(for a 20 meal voucher).

Conversions: 5 table bookings in 1 month.

 

Lesson:

Local businesses should prioritize Google Local Ads, Meta geo-targeting, and avoid overpriced programmatic networks.