Experience That Builds Brands

Hands-on experience delivering strategy, execution, and performance at scale

AUG

2024

To Present

Digital Marketing Manager

Scoutgies Marketing Group, Cambodia

  • Spearheading multi-channel digital marketing campaigns, including SEO, PPC, programmatic ads, and content marketing, to drive brand engagement and lead acquisition.
  • Overseeing campaign performance analysis, optimizing ad spend, and improving conversion rates through data-driven strategies.
  • Managing a diverse team of marketers, designers, and content creators to ensure on-time project completion and consistent quality improvements.
  • Strengthening client relationships, leading to a higher retention rate and an increase in project success rates.
  • Leading A/B testing and ad copy optimization to maximize ad efficiency and customer engagement.

FEB

2024

To JULE 2024

Digital Marketing Manager

Al-Futtaim, UAE

  • Directed the development and execution of SEO-driven content marketing strategies, improving organic website traffic and brand authority.
  • Managed paid social media campaigns (Meta, Google Ads, LinkedIn), achieving a significant reduction in cost per acquisition (CPA) and improved ROAS.
  • Led cross-functional teams to optimize website UX/UI, increasing conversion rates and customer retention.
  • Developed performance marketing strategies, ensuring consistent growth in lead generation and engagement metrics.
  • Collaborated with internal stakeholders to align marketing efforts with overall business objectives and customer demand trends.

SEPT

2023

To NOV 2023

Digital Marketing Strategist (Freelance)

BlueSky

  • Designed and executed a full-scale inbound marketing strategy, increasing lead generation by 20% within a few months.
  • Developed customer personas and mapped out strategic content marketing funnels to drive engagement and nurture leads.
  • Created high-converting landing pages, ad copy, and social media campaigns, optimizing customer journeys from awareness to purchase.
  • Conducted performance tracking and reporting, providing data-backed recommendations to enhance campaign results.

OCT

2023

To JAN 2024

Inbound Marketing Manager

Dhooh Alabyath Technologies EST, Dubai (Marketing Agency)

  • Led inbound marketing campaigns across various industries, including FMCG (Transmed) and hospitality (Four Seasons), achieving consistent client growth and engagement.
  • Managed Google Ads, Meta Ads, and email marketing automation, optimizing targeting strategies to lower ad spend and increase conversions.
  • Developed and implemented Google Stack SEO strategies, significantly improving website rankings and organic traffic.
  • Supervised a team of 10+ marketing professionals, overseeing the execution of digital campaigns, analytics, and reporting.
  • Conducted in-depth market research and competitor analysis, identifying opportunities for business growth and customer acquisition.

OCT

2020

To APR 2021

Inbound Digital Marketing Manager & Strategist (Freelance)

360 Digital Marketing, US

  • Crafted and executed email marketing campaigns, leading to a significant increase in customer retention and engagement rates.
  • Developed a Google Stack Strategy, optimizing on-page and off-page SEO, which resulted in higher search rankings and increased traffic.
  • Analyzed marketing trends and consumer behavior, allowing for the refinement of targeted advertising strategies.
  • Managed performance tracking, A/B testing, and data-driven decision-making to enhance marketing ROI.

JUL

2020

To AUG 2022

Web & Digital Marketing Manager (Freelancing)

Ultimus (Software Company), USA

  • Led website development and CMS management, improving website loading speed by 25% and overall UX.
  • Optimized HubSpot CRM and CMS, increasing lead conversion rates by 20% through automation and data segmentation.
  • Conducted UI/UX testing and website audits, refining customer experience and interface improvements.
  • Developed and managed email marketing, SEO, and social media marketing campaigns, increasing performance metrics by 10%.
  • Collaborated with product teams to enhance brand messaging and market positioning.

2020

To 2022

Digital Media Expert (Freelancing)

Cabcall Outsource (c2o), UK

  • Implemented omni-channel marketing campaigns, increasing brand visibility by 10% across multiple digital platforms.
  • Designed and optimized email marketing strategies, improving open rates and click-through rates by 15%.
  • Provided strategic Google Ads campaign management, ensuring higher conversion rates and lower acquisition costs.
  • Created data-driven reports and performance dashboards for continuous campaign optimization.

2018

To 2020

Marketing Product Manager (Freelancing)

Marketing Product Manager (Freelancing)

  • Developed and executed SEO, content marketing, and paid media campaigns, leading to increased lead generation and sales growth.
  • Managed cross-channel marketing efforts, including Google, Meta, and LinkedIn Ads, optimizing for maximum ROI.
  • Conducted detailed keyword research and technical SEO audits, ensuring improved website performance and search visibility.

2018

To 2020

SEO Specialist (Freelancing)

Furniture Mecca, UAE

  • Implemented on-page and off-page SEO strategies, leading to a 10% improvement in website search rankings.
  • Developed high-engagement social media marketing campaigns, increasing brand engagement by 40%.
  • Created and optimized content marketing strategies, ensuring consistent brand visibility and lead nurturing.

2016

To 2022

CEO & Co-Founder

Timezetta, Pakistan

  • Built and scaled a digital marketing consultancy, providing SEO, social media marketing, and branding solutions.
  • Led SEO and digital transformation initiatives, significantly improving online brand presence and customer engagement.
  • Managed client projects across diverse industries, ensuring effective marketing execution and business growth.

Certifications & Education

Foundations of knowledge, proof of expertise