Campaigns for Online Gambling & Betting Clients

By Siraj Dawar – Digital Marketing Manager, Scoutgies Marketing Group, Cambodia

At Scoutgies Marketing Group, I managed multiple high-converting online campaigns for gambling and betting sites, focusing on brand awareness, lead generation, and customer acquisition. Below are five special cases that delivered exceptional results, leveraging Meta (Facebook & Instagram) as the best-performing platform.

Brand Awareness – Building a Strong Digital Presence

Objective: Establish a well-known gambling brand and increase brand visibility across Facebook & Instagram.

Strategy & Execution

  • Used video ads with high-energy casino gameplay, flashing jackpots, and user testimonials to create excitement and trust.
  • Implemented Meta’s Reach & Frequency Campaigns to maintain consistent brand exposure.
  • Ran carousel ads showcasing different games (slots, poker, sports betting) with engaging “Play Now” CTA buttons.
  • Used story ads with gamification elements, such as “Spin to Win” interactive polls.

Results

  1. Ad Reach: 5.6M users in targeted regions within the first 30 days.
  2. Video Completion Rate: 72% – indicating high user interest.
  3. Cost Per 1,000 Impressions (CPM): $2.10 (25% lower than industry avg).
  4. Best Performing Platform: Meta (Facebook & Instagram Ads)
  5. CTA Used: “Try Your Luck Now”

Why It Worked

  • High-quality video ads created an engaging experience.
  • Consistent retargeting ensured brand recall.
  • Gamified story ads encouraged user interaction.

Lead Generation Through Messenger – Converting Curious Users Into Players

Objective: Capture high-quality leads by driving users to Facebook Messenger for one-on-one engagement

Strategy & Execution

  • Ran Click-to-Messenger Ads with personalized messages like “Feeling lucky? Chat with us to claim your first deposit bonus!”
  • Integrated Chatbot Automation, offering instant responses, free betting tips, and deposit bonus details.
  • Used Lookalike Audiences, targeting users who had previously engaged with gambling pages.
  • Added exclusive promo codes for Messenger users, boosting conversion rates.

Results

  1. Messenger Leads Captured: 12,400 in 2 months.
  2. Cost Per Lead (CPL): $1.75 (35% lower than standard CPL for gambling industry).
  3. Conversion Rate (from leads to depositors): 27%.
  4. Best Performing Platform: Meta Messenger Ads
  5. CTA Used: “Chat & Claim Your Free Bet Now”

Why It Worked

  •  Direct communication via Messenger boosted trust & engagement.
  • Automated responses ensured instant customer interaction. 
  • Exclusive promo codes incentivized users to take action.

Lead Generation Through WhatsApp – Capturing Players With Personalized Interaction

Objective: Use WhatsApp as a direct sales channel to collect high-intent leads and increase sign-ups.

Strategy & Execution

  • Created Meta Click-to-WhatsApp Ads, targeting sports bettors and casino players.
  • Integrated AI-powered WhatsApp Chatbots, responding instantly with betting options, deposit bonuses, and FAQs.
  • Used influencer marketing, where betting influencers shared ad links driving traffic to WhatsApp chats.
  • Follow-up messaging: Sent automated reminders and exclusive VIP offers to users who inquired but didn’t sign up immediately.

Results

  1. WhatsApp Leads Generated: 8,600 in 6 weeks.
  2. Cost Per Lead (CPL): $2.30.
  3. Deposit Conversion Rate: 32% (higher than Messenger).
  4. Best Performing Platform: Meta (Facebook & Instagram Ads directing to WhatsApp)
  5. CTA Used: “Join WhatsApp & Win Big Instantly”

Why It Worked

  •  WhatsApp has high open rates (98%), ensuring messages were read.
  • Fast, personalized responses built customer confidence.
  • Direct messaging encouraged quick decision-making.

Direct Lead Generation to Landing Pages – Capturing Depositors Instantly

Objective: Drive high-intent traffic directly to the gambling site’s landing page, maximizing conversions.

Strategy & Execution

  • Ran high-converting video ads featuring real-time winners & jackpot announcements.
  • Used FOMO-based ad copy (“Last chance! Double your deposit today only!”).
  • Created conversion-optimized landing pages with fast registration forms & welcome bonuses.
  • Implemented A/B testing on ad creatives, CTAs, and landing page elements.

Results

  1. Landing Page Visits: 62,000 in 3 months.
  2. Cost Per Click (CPC): $1.40 (40% lower than previous campaigns).
  3. Conversion Rate: 18% (users who signed up and deposited).
  4. Highest ROAS due to direct user acquisition.
  5. Best Performing Platform: Meta (Facebook Ads with direct traffic to LPs)
  6. CTA Used: “Bet Now & Claim Your $50 Bonus”

Why It Worked

  •  Landing pages were optimized for instant conversions.
  • High-quality video ads generated excitement & urgency.
  • FOMO messaging increased sign-up rates.

Combining Brand Awareness + Lead Gen for Maximum ROI

Objective: Build brand credibility while also driving high-quality leads.

Strategy & Execution

  • Launched Meta Video Ads for brand storytelling about safe & fair betting experiences.
  • Followed up with Lead Generation Ads, targeting engaged viewers from brand awareness ads.
  • Implemented retargeting strategies to bring back users who didn’t convert initially.
  • Offered limited-time bonuses to increase urgency in sign-ups.

Results:

  1. Brand Recall Lift: 32% improvement in ad recall.
  2. Total Leads Captured: 21,000 over 4 months.
  3. Highest ROI campaign, as brand awareness fueled organic traffic as well.
  4. Best Performing Platform: Meta (Facebook & Instagram Ads)
  5. CTA Used: “Bet Smarter. Win Bigger. Join Now.”

Why It Worked:

  • Brand credibility led to higher trust & conversions. 
  • Retargeting effectively converted warm leads.
  • A combination of awareness + lead gen created long-term profitability.